Mr. Magazine,™ His Work and How That Helps Freelance WritersPosted: January 20, 2008
Here’s a question for magazine writers and for those who want to be magazine writers: Do you know about the work of Mr. Magazine™? Dr. Samir Husni, Chair of the Journalism Department at the University of Mississippi, is Mr. Magazine™ and he’s probably the most informed person you’d ever find on the subject.
For 22 years, Mr. Magazine™ has been putting out his Guide to New Magazines. He is also editor of The Future of Magazines and author of Launch Your Own Magazine: A Guide for Succeeding in Today’s Marketplace.
Back in the days when I was writing a weekly marketing and communications column for a business newspaper, he was the expert source I tapped for specialized information about magazines, especially newly launched ones. His fame has grown even more since then.
According to Forbes Magazine, Dr. Husni is “the country’s leading magazine expert.” CBS News Sunday Morning called him “a world-renowned expert on print journalism.” The Chicago Tribune went further, naming him “the planet’s leading expert on new magazines.”
He’s been interviewed by most every major print publication in the country. He has appeared on Good Morning America, CNN, PBS, and CBS News Sunday Morning and many other TV shows. He’s presented seminars on trends in American magazines to the staffs of magazine groups and associations, and he’s been an expert witness in lawsuits involving Time, Inc., and American Express Publishing.
Click over to his website to find out which new magazines are coming on the market now and which are biting the dust. Curious about the effect of new media on newsstand sales? Want to learn why Wal-Mart is giving the boot to some 1,000 titles from its shelves? Like to find out which were the 17 hottest new magazines launched in 2007 and what they’re like? Mr. Magazine™ has the answers.
Those 17 publications are all potential markets for you and me, just like these three new magazines he focused on recently: Corporate Leader, which covers men and women who are running today’s corporations; Rounder, for those interested in gambling and the gambling lifestyle, and the bi-monthly Science Illustrated, the largest-circulation magazine in Scandinavia, which is making its debut on U.S. newsstands.
If you’re really serious about being a magazine writer, you might consider another — although belated — New Year’s resolution: to check into Mr. Magazine’s site on a regular basis. I know I’ll do that without fail.
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