Words into Print

Writing, Editing, Copyediting

What Kind of Writer Are You? What Kind of Writer Would You Like to Be?

Posted by ldaley on November 29, 2009

What kind of writer are you? What kind of writer would you like to be? These deep thoughts came about, I think, because I’ve been without a computer for some weeks. (I bought a new computer but it had to go in for service the first week I had it. Now that it’s back in my office, I find it will have to go in back for more service this week!).

As a computer-less writer, I’ve had to content myself with reading about writers and writing. I finally reached this conclusion: although I would aspire to be influenced by other noted writers, I think I’m addicted to the Pearl S. Buck method of writing she talked about here:

I don’t wait for moods. You accomplish nothing if you do that. Your mind must know it has got to get down to work.

So I’m a workhorse kind of writer — that’s what I do. That has been my modus operandi for more than 25 years and is responsible, I think, for my being able to produce so many articles and other writing projects. But writers like Mark Twain have also had an influence on me. Based on his advice, I’ve worked hard to make my writing lean, to take out every useless word. I am not always successful at that, even though I always plan to write that way. I also plan to be the kind of writer that Twain spoke about here (although I’m not always successful at this either):

I notice that you use plain, simple language, short words and brief sentences. That is the way to write English – it is the modern way and the best way. Stick to it; don’t let fluff and flowers and verbosity creep in. When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them – then the rest will be valuable. They weaken when they are close together. They give strength when they are wide apart. An adjective habit, or a wordy, diffuse, flowery habit, once fastened upon a person, is as hard to get rid of as any other vice.

I think I’ve been a bit more successful in the choice of the words I use in my articles, but I still have a long way to go before reaching the level that Twain wrote about here:

To get the right word in the right place is a rare achievement. To condense the diffused light of a page of thought into the luminous flash of a single sentence, is worthy to rank as a prize composition just by itself…Anybody can have ideas–the difficulty is to express them without squandering a quire of paper on an idea that ought to be reduced to one glittering paragraph.

Nevertheless, as a down-to-earth writer, I’ve long had lofty aspirations. I’ve never succeeded and I doubt if I ever could, but I’d really like to do the kind of writing that Lord Byron speaks of here:

But words are things, and a small drop of ink,
Falling, like dew, upon a thought, produces
That which makes thousands, perhaps millions, think.

Now I ask you: What kind of writer are you? What kind of writer would you like to be? And who has influenced your writing?

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How to Write and Sell How-to Articles—Part 2

Posted by ldaley on October 25, 2009

In her article, “Ten Types of Magazine Articles,” Shirley Biagi wrote this about How-tos:

“The recipe is an easily recognizable how-to. However recipes for solar water heaters are just as much how-tos as recipes for hot Texas chili, and more marketable. How-tos are a good choice for the beginning freelancer. Offer step-by-step instructions and if possible, duplicate the process you’re discussing, watching for holes in your description. Think of yourself as a teacher explaining an experiment that you expect the class to duplicate. Be careful to avoid words that might confuse the beginner. “

Those are all excellent points for both beginners and experienced freelancers — plus there are multiple ways to write how-tos. Some may take the form of traditional articles, others may use unique ways to show how to do something. A how-to could even be in the form of an essay or a letter to a friend. And some are learning tools.

In her Recipe for Health column, registered dietitian Megan Murphy, my favorite food writer, gives readers a wealth of related information along with how-to recipes.

In one column, she showed how to make Spinach and Feta Focaccia using refrigerated pizza dough and leftover spinach. When she had no yellow raisins as the recipe specified, she just left them out. And she accidentally burned the pine nuts she was toasting. (I like it when people admit to making the same kind of mistakes I make.)

Megan wrote about how her eye doctor sang the praises of spinach for good eye health, and how the presence of beta carotene and Vitamin A in the dish can aid both the cornea and the brain. Because her article went beyond just how to cook something for dinner, readers got more than a basic recipe.

If you just want to write a simple article, however, here’s a basic plan using the hot Texas chili theme:

Introduction or lead — why hot Texas chili is delectable and why you should want to prepare it for dinner:

Ingredients — items you need to follow the recipe and produce a spectacular chili.

Instructions — how to put the ingredients together, and cook and serve your very special chili.

Results — how good it tastes and how much family and friends enjoy your special hot Texas chili.

Whatever the form of your how-to, and whether you’re writing about chili, solar water heaters or another subject, here are some points to consider:

1. Make sure the title of your how-to will interest readers of your target publication.

2. Capture attention with a lead that entices readers to stay and read the entire piece. A wikiHow article shows one way to use a question in the introduction to capture reader’ interest :

“An example of an opening line: ‘Have you ever wondered how to write an engaging introduction?’ And example of a closing introduction line: ‘Here’s how to do it in a few easy steps.’”

3. Present your how-to in logical, orderly steps. Begin with a list of needed supplies or ingredients, then discuss the steps your how-to requires. Use short, simple sentences and limit each step to one idea.

4. Include precautions, plus tips and advice so readers can carry out instructions successfully. Photos or drawings may be needed.

5. Credit others for facts and techniques used in your how-to. Get written permission for any copyrighted content that you use.

6. Be sure your completed how-to has a satisfactory ending.  If you can tie the ending to your lead (introduction), so much the better.

7. Don’t forget to proofread everything, including photo captions. Correct any errors you find.

How-tos can be fun to write and rewarding to see in print. Editors seem to welcome them. If you’ve never written one before, maybe now is the time to get started.

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How to Write and Sell ‘How-to’ Articles — Part 1

Posted by ldaley on October 16, 2009

Years ago, I read an article about writing ‘how-tos’ for magazines and the author stressed this point: the main requirement for selling a ‘how-to’ is first-hand experience. Equipped as I am with two left feet and no green thumb, and being somewhat math- and technology-challenged, that approach was a difficult one for me to follow.

But I am interested in people and what they do. That interest led me to an African violet expert, so I wrote a ‘how-to’ about how that woman grows prize-winning African Violets in her basement. A local home and garden publication snapped up my article.

I took on a business assignment to write a ‘how-to’ about how an employee implemented Statistical Process Control techniques in the manufacturing branch of his company. I had never heard of SPC before and considering my limitations, my article would have been impossible if the employee had not explained the process in a way that was easy for me to understand and I, in turn, could relate that to others. The company’s employee publication ran that ‘how-to’ in its next issue.

And then there was the couple I heard about who used fifteenth technology to start up and run a modern-day printing operation. Using their expertise, I was able to write a ‘how-to’ showing how to put the centuries-old process to work in a modern setting. The article appeared in a national trade magazine.

The point is this: You don’t have to be an expert to write a ‘how-to’ in areas far removed from anything in your experience. I’ve found that editors eagerly grab well-written ‘how-tos’ aimed at their readership.

So, If you’re not an experienced outdoors person but want to write in that field, find an expert who fits the category. I understand that, despite the present economic downturn, ‘how-tos’ are the best selling category for any outdoors article.

And editors of publications in other fields also eat up ‘how-tos.’ Go to any newsstand and look at the covers and contents pages of diverse publications. You’ll find many promoting articles like these:

“How and Where to Paint” (Traditional Home)
“How to Drop 12 Pounds in 14 Days” (Prevention)
“How to Fake Flawless Skin” (Home Journal)
“How to Save on the Cost of Printer’s Ink” (Consumer Reports)
“How to Find Time to Write” (The Writer)
“How to Add Realism to Your Training” (Guns & Ammo – Handguns)

Whatever your the market you want to write a ‘how-to’ for, research well. Spend time examining newsstand publications, looking especially at lesser known magazines — they may receive fewer queries than others. Be sure to read guidelines and back issues of the magazines you plan to target.

Ideas for ‘how-tos’ may come from your own and your friends’ experiences, from your children, newspaper articles, local radio and tv features. If you find things in your everyday life that don’t work and you try to fix them, that may be the basis for a how-to from your own experience. But you still may want to include advice from experts in your piece, and be sure to mention the experts you want to quote in your query. That can help to sell your idea to the editor.

Where can you find experts? The same place you find ‘how-to’ subjects — check newspapers, radio and tv shows, ask friends, relatives and neighbors, look on the internet. Try Expert.com and Profnet.com. Google your subject and see what turns up. WritersWeekly.com has a special section where you can ask for expert help for articles. If you have a college or university nearby, you may find a wealth of experts on campus.

Be sure to come back here for How to Write and Sell ‘How-to’ Articles, Part 2, where we’ll get into the specifics of actually writing a ‘how-to.’

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